Friday, November 6, 2009

“Painted Ladies”: Make-up and Color Theory

“Painted Ladies” is the term for the woman who had “fallen from grace” during the time of the Wild West. These “Painted Ladies” were publicly known for their use of make-up that was unlike their more pure counterparts who neglected to adorn themselves with face paint, known today as make-up. While browsing some magazines for their ads on today’s “Painted Ladies” it became apparent that the colors were being selected to accentuate the features of the models wearing the particular brands. Weather being coordinated solely on the basis of the model’s features like skin or eye color or on the basis of accessories and clothing, make-up colors were being chosen to offer greater augmentation to the beauty of the model. This idea of utilizing the color options to enhance the model in order to promote the make-up of the brand is directly related to many aspects of color theory.

The important aspects of color theory directly involved in make-up: the three dimensions of a color; and color harmonies. The three dimensions of a color are known as hue, value, and intensity. Hue is the name of a color, like red, yellow, blue, or pink. What color you choose may be based on your skin, hair, or eye color, or solely to match a pair of shoes. Value refers to the lightness and darkness of the hue. The lighter or darker your hue is may be to create a certain look or mood from romantic to fun. Intensity involves the brightness or dullness of a color and is also known as chroma, or saturation. Each of these dimensions of colors are used in make-up to pick the right color for the individual features, to elicit a certain mood or emotion, or to coordinate with clothing and accessories.

Color harmonies are the next important element in understanding color theory involving color and its effect on the eye and emotion. Color harmonies are color combinations aimed at creating unity and harmony through their combination and can include: analogous colors; complementary colors; monochromatic colors; and triadic colors. Analogous color harmonies involve colors, usually two colors, to the left or right of a color. Monochromatic color harmonies (tonality) involve variations in the value and intensity of one color. Complementary color harmonies are colors opposite of one another on a color wheel. Triadic color harmonies involve any three hues that form a triangle on the color wheel. While analogous colors may be used for a daytime or business look triadic colors may offer a more fun and free way to express through make-up or coordinate with clothes. Every color harmony offers a different way to send signals or convey an image just as the elements of color do.

In the blog below a famous make-up artist named Carmindy talks about eye color and picking colors to enhance your eye color. For brown-eyed girls, who have golden and red tones in their eyes, she suggests the use of blues and greens falling opposite or next to brown tones on the color scheme implementing complementary or analogous color harmony. By using colors that enhance the eyes we can make them the defining characteristics of our faces. This not only gives individuals the look they want, but influences those who view the make-up.

Color has a psychological effect and can alter or evoke emotions. It has the same ability in the area of make-up to alter a look or features of an individual while simultaneously influencing a viewer. Make-up can create an image or look from business-like to club-ready fabricating an identity for the wearer and viewer alike. In altering the way we look make-up can inspire confidence and build an attitude as well as allow that persona to be perceived by others. By utilizing tools of color theory for make-up you can pick out the right colors for both you and the place you are going.

The following information and images are borrowed from imabeautygeek.com, a blog on beauty:

" “Opposites attract” is my motto when enhancing eyes to look vividly alive. By choosing shadows, liners and mascaras that contrast with your eye colour, you turn up the voltage of your irises for an electrifying beauty. Whether your peepers are blue, green, brown, or hazel, using opposing makeup colours will always make them “pop.”

carmindy2Now remember, there are no hard-and-fast rules: the following are only suggestions to help you sensationalize your eyes. Play with this “opposites attract” idea, and pay attention to the compliments sure to follow!

Brown Eyes Play with deep shades of navy and sapphire smudged into the lash line for a subtle edge that is alluring but not over-the-top. When using blue eyeliner, follow with neutral lid colours like soft shimmering browns for a modern look.

Brown-eyed girls can also have fun with shades of green. Experiment with forest and emerald to discover what really sparkles on you.

Blue Eyes Smudge on shades of chocolate brown, taupe, or bronze to make the blue really come alive. Blue shadows compete with your natural colour, so play to the positive by skipping blue hues.

Green Eyes Try eyeliners or shadows in eggplant, purple, burgundy, lavender, or amythest. The contrast of colours will give you the sexiest emerald stare.

Hazel Eyes Hazel eyes look incredible when paired with green shadow. My personal favourite is a sparkling forest green applied across the lid and under the lash line. This shade deepens the brown tones while bringing up the green. "


Images and text borrowed from a blogsite:

http://imabeautygeek.com/2008/11/17/makeup-for-your-eye-colour-suggestions-from-makeup-pro-carmindy/

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